When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different styles with different attachments, and it can be hard to know which kind is right for you. With this guide, you'll learn about the imprint methods and attachments available, leaving you ready to choose the perfect lanyard.
When choosing the right lanyard, the imprint method is a very important consideration to make. The method you choose directly affects what materials and styles are going to be available to you, as well as how your logo will look on the finished product. There are three main methods for imprinting onto lanyards: screen printing, embroidery, and dye sublimation.
Screen printing is the most common decorating method for lanyards. In screen printing, the logo on the lanyard is printed by pushing ink through a stenciled screen with a squeegee. For multi-color designs, each color is done one at a time using a different screen for every color. When you run your finger over the printed lanyard, you'll be able to feel the design because it is printed on top of the material.
Embroidery is also a classic choice for decorating lanyards. Embroidered imprints are stitched onto the material using a high speed, computer-controlled embroidery machine, and your logo or design is reproduced with a tightly stitched thread. This option is excellent for messages that are text only. It's important to note that with embroidered lanyards, the back will be reversed and may appear unfinished compared to the front.
Dye sublimation is a process in which a design is transferred onto the fabric using heat and pressure. The heat causes the inks to turn into a gas that penetrates the fabric and combines with it to form a permanent imprint. This is also known as digital sublimation or just sublimation. Unlike screen printing and embroidery, your logo or design will be fused with the fabric and when you run your hand over the lanyard, it will feel smooth. This imprint method is perfect for full color or more complicated designs.
All lanyards have an attachment at the bottom that you can connect all sorts of things to – ID badges, keys, name tags, etc. There are many more options for attachments than can be listed, but here is a breakdown of the most common and popular attachments.
This has a strong closure. To open, press on one side and slide your ID badge or other item onto the hook.
This attachment opens by squeezing the two top ends together. However, it can easily come open if you lean or press something against the clip. Badges lay nice and flat with this clip.
Common with keychains, split rings are metal circles that you pry apart and wind your key or badge onto. Badges do not generally lay flat with this attachment, but it is very secure.
Lobster claws are similar to the j-hook but are much easier to open due to the spring-loaded mechanism that’s used to open and close the hook. Lobster claws also tend to have a larger mouth than j-hooks. These attachments are fairly secure and are easy to use.
It's not an attachment so much as a feature, but the breakaway is worth mentioning. This feature keeps lanyards from becoming a choking hazard. A plastic clasp with interlocking parts is placed at the back of the neck of the lanyard. If the lanyard is yanked or pulled on, the clasp will come apart and the lanyard will come off, instead of causing injury to the wearer. The clasp can be put back together and the lanyard can continue to be used. This feature is especially important for lanyards being used by children, in schools and workplaces, or in any facility that is hazardous.
With so many imprint methods and various attachments, there are endless possibilities for custom lanyards. Now that you know the basics, you’re ready to choose the perfect lanyard for your company or organization. Contact us today to get started!
Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that help keep those pearly whites beautiful and healthy!
Flossing is one of the most important yet overlooked parts of dental hygiene. When you remind your patients to floss daily, why not give them the tools to follow through with their promise? These tooth-shaped floss dispensers will encourage them to add flossing to their daily routine for bright, white teeth!
Help your patients get the most out of the toothpaste they use twice a day! These easy-to-use toothpaste squeezers will make sure the toothpaste at the end of the tube doesn’t get wasted.
Every dentist's office needs a custom toothbrush to give to their patients after a stellar checkup. You can get these in a variety of colors and let your customers choose their favorite!
Make sure all your patients can keep their teeth minty fresh on the go! Don’t let their dental hygiene slip through the cracks because they're on vacation. These convenient kits have all the essentials in travel sizes, so it can go in a carry-on bag.
This hot and cold pack can help ease the pain for patients that have a toothache or have just had a dental procedure. Whether they put it in the freezer to make the gel cold or warm it up in the microwave, these packs are something they can reach for again and again.
These antibacterial toothbrush covers kill bacteria and prevent the brush from getting dirty when it’s not in use. This can be used at home to keep their brush sanitized and clean every day or on the road to keep their toothbrush protected in their suitcase.
These sturdy cases are perfect for dentists and orthodontists. It can help protect retainers or mouth guards and has plenty of room on top for your logo and contact information!
Handing out a tube of lip balm at the end of a checkup will give your customers another reason to smile! Use a lip balm with SPF to keep every part of their smile healthy and protected.
We would love to help you customize any of these promotional products and thousands more. Contact us today to get started!
Item: Good Value® Goingreen® Stapled Calendar
Purpose: Promote awareness of recycling programs and provide recycling information to the community
Audience: Residents of the company’s service area
In an effort to get information out to area residents on eco-conscious living, the local refuse and recycling company used this goingreen™ appointment calendar. During recycling seminars at schools, the Can Man mascot attended and handed out the calendar to children so they could take them home to their parents. They also distributed the calendars at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and making “green” choices.
Source: BIC Graphic
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will help you instantly make your website user-friendly so you can get more visitors and turn your website into a sales generator.
With more than half of online searches coming from mobile devices, your site must be mobile-friendly. A responsive website gives every user a flawless online experience whether they’re viewing your site from a desktop, tablet or mobile device. You can quickly check your web responsiveness by navigating through all the pages on your site using various mobile devices (mobile smartphones, tablets, laptops), and browser providers (ex. Opera, Firefox, Safari, Chrome). If your website layout doesn’t translate seamlessly across all devices and providers, you may want to reach out to your web development team to fix the issue as soon as possible. For those not familiar with the notion of a responsive interface, there are many resources on the web that can bring you up to speed, but here is one takeaway for you to keep – if your website is not mobile responsive, you are significantly missing out on your audience engagement.
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo because this is where people’s eyes go first. With time, this placement evolved into the idea of static site navigation, helping users refer back to the homepage by clicking the top left corner of the screen. When the logo is shifted away from this preferred location, the effect is significant on user experience. Moving the logo to the opposite side of the page can challenge your customers’ ability to recall your brand. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors who may think they’ve stumbled upon the wrong company’s website.
If there’s one thing your website needs, it’s your logo. But if there are two things your website needs, it’s your logo AND your contact information. Without your contact information easily accessible on your website, you could be missing out on a lot of potential business. People are not going to work very hard to find this, so make sure it’s in an obvious place on your website.
The more information you include - the better because it allows people to contact you in whichever way is most convenient for them. A phone number, email address, and business address will usually do the trick, but it doesn’t hurt to also include your hours of operation, so people know when they can reach you.
As a continuation of the previous point, you want to make your website as easy for your customers to navigate as possible. The more digitally dependent people become, the less they like having to do something as manual as picking up a phone call. Most of your visitors’ questions will be about your offering, which should be clearly displayed on your site. However, if they want to dive deeper into your brand and learn more about your company culture, mission statement and even recent news and developments, you should make that information simple to locate. You can cut your customers’ time in half by adding a Q&A page or putting a direct call-to-action on one of your pages, urging them to reach out directly at a product, form, or email address.
If you are in the business of providing products and services to your customers, you should already be utilizing the wonderful benefits of e-commerce. Online shopping is a way of life now. People don’t like to be limited by store hours or location and don’t want to be bothered to have to go somewhere or call someone to place an order. In case you’re still relying on the outdated, in-person method of selling, check in with your payment provider service and see if you can merge that platform with your website. This will allow your clients the freedom to do business whenever and wherever they want and expands your list of prospects to the entire World Wide Web!
People rarely read anything word for word, and they surely don’t spend precious hours of their day trying to decipher long paragraphs of text on a website. The key to getting your customers interested in your content is to provide it in a clear and concise manner, so your clients can easily read and understand what you are trying to convey. The best way to do this is to swap places with your readers and create pieces of solid content that can directly help your audience. You can do so by stripping your text to simplify the words, employing bulleted lists and dividing your value propositions into short paragraphs and subheaders. That way, your website visitors can easily skim your website for the information they’re looking for.
A strong social media presence is a must for businesses that want to be successful now and in the future. If you have active social media accounts, add them to your website to grow your following. Your web visitors will love being able to connect with you in this less formal environment and you can keep them up to date on specials, hot new products, and more via your social channels.
These are just a few of the ways you can instantly improve the usability of your website. Some other suggestions include improving your site’s navigation and speeding up your site’s load time. Remember, the more impressive your website is, the larger audience you’re going to attract.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Description: Custom Mesh Cap
Industry: Automotive
What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would wear because of its great appearance. The client wanted a cap for early fall distribution, so they needed a cap that was 100% brushed cotton.
How it was distributed: The cap was given to all employees and customers that came in for a new or used car or for service on their existing car.
Result or ROI: Dealership has done caps in the past, and with this built-in distribution network, a unique and quality cap has become the expectation. It is a signature branded piece for which the distribution network has high expectations.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you from an artwork mishap or miscommunication! Bookmark this cheat sheet of graphic design terms and you'll be speaking our language!
We promise we'll keep the design puns at a minimum, but if you have ever gotten your wires crossed on a print ad and didn't instruct a designer to include bleed and crop marks, then you know exactly what we mean when we say, "Oh, crop." Below is a visual example you can save to help you remember the lay of the land when it comes to printed pieces:
Bleed - when a design extends past the "page edge" or "trim mark," so there's no chance of white borders after cutting a printed piece.
Trim mark or page edge - indicate the final size after a printed piece has been cut down. Trim marks accompany crop marks showing where the piece should be cut.
Margin or safety area - anything inside your margin is considered in the safe zone of your printed piece and doesn't run the risk of being cut off, e.g. your copy or any important content.
Rule of Thirds - guidelines breaking down an image's composition into thirds both horizontally and vertically so you can place the focal point(s) in the most natural viewing position.
Studies have shown the human eye isn't drawn to the center of a shot, but rather the intersection points of this grid. Using the rule of thirds allows you to capture an image in the most natural viewing position.
Using the rule of thirds may not come all that natural to you if you're not a photographer, but you can start by asking yourself two questions:
And just remember, even if a shot isn't framed perfectly, you can use the rule of thirds in your editing software to crop and reframe your images!
The majority of fonts can be categorized into four categories: serif, slab serif, sans serif, and script.
Serif - a small stroke at the beginning and end of the main strokes of a character. Some common serif fonts are Times New Roman, Book Antiqua, and Georgia.
Slab serif - very bold, thick, square-cut serif letters. Sony, Honda, Volvo, and IBM are all great examples of slab serif logos.
Sans serif - meaning without serif, or without any strokes to the end of a character. Some popular sans serif fonts include Arial, Helvetica, and Verdana.
Script - a flowing, cursive stroke imitating handwriting, typically used in design and print pieces as opposed to body text.
You don't have to know exactly which font you want to use on your next design piece as long as you have these terms handy, you and your designer can be on the same page.
It's easier to give your feedback on a particular design piece if you know these helpful terms:
Kerning - refers to the spacing between pairs of letters in the same word. Not all letters are created equal, so certain pairs of letters can appear to form an entirely different letter. For example, the word "learn" can appear to look like "leam" without kerning. With kerning, the designer can create an equal amount of space between letters for more easily readable text.
Leading (pronounced "ledding") - refers to the space between two lines in a block of text.
Widow text - a single word that falls on the last line of a paragraph creating a visual break in a design piece.
Orphan text - similar to widow text, an orphan word appears on a line of its own usually at the top of a column of text, separated from the rest of sentence.
Try to avoid these pesky design woes and either edit your copy or see if your designer can adjust the line-length or margins.
RGB vs. CMYK - These are color modes for images either on a screen or in print. CMYK stands for cyan, magenta, yellow, and key (black). CMYK is used for printing and is often called four-color process or four-color printing. RGB stands for red, green and blue, the three colors of light typically used to display images on a digital screen, like a monitor, TV, or a computer. Keep in mind, if the artwork is created in RGB, it might look great on screen however it will print out a different color in CMYK!
Monochromatic - a monochromatic color palette uses various shades of a single color (like a single slice of the color pie in the chart above).
Analogous - colors that are adjacent to each other on the color wheel (e.g. red-orange, orange, yellow-orange). These color palettes are most often seen in nature, like changing leaves for example.
Complementary - colors that are across from each other on the color wheel (e.g. purple and yellow). While complementary colors might be a bit jarring together, this can be used to an advantage when you need a visual element to really stand out.
Getting the swing of it? Having these terms in your vocabulary will allow for a much smoother interaction between you and a designer or design team!
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaways, grand opening souvenirs, and more!
This promotional product is pure gold (well, pure chocolate, which is just as good!) These chocolate coins come in a memorable gift box and are perfect for employee awards, event prizes, welcome gifts, or just to keep on your desk!
Worth investing in, this small coin purse is the perfect size to keep essentials in when you want to leave your bulky purse or backpack at home. You can also throw it in your pocket to keep your change close at hand. Add your logo or brand message for increased exposure.
This sleek credit card is actually a USB flash drive! Because it’s the size of a card, it can easily be kept in a wallet. Plus, the unique design is eye-catching so your customers will want to use it all the time! You can even add your contact information to the USB flash drive and hand them out as business cards that clients will never forget.
Executive pens are a staple at most financial institutions because they have a classic look that never goes out of style! This high-end, chrome pen will really make your logo pop no matter what color you choose.
Help your customers keep all their personal information secure with these ID-blocking stamps. The pattern can quickly block out names, addresses, banking information, credit card numbers, and anything you don’t want others to see! Helping your customers protect themselves from identity theft is a valuable gift that they will be thankful for every time they remember their information is safe and sound.
Save your pennies for a rainy day with these classic piggy banks! These are one of the most popular financial promotional products for a reason; it’s something your customers will want to use and keep in their home for years to come. Piggy banks are also a great gift for children, encouraging them to start saving from an early age.
Another great option to keep loose change in and save money are these stackable block-shaped banks. When your customers collect multiple banks, they can improve their savings and create cool designs with various color options. This is one promotional product you can bank on for your next marketing campaign!
Let us help you brand your business with banking products like these and tons more! Contact us today to get started.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these promotional products and help your current (and future) customers get in gear and promote your brand at the same time.
These socks are a great promotion for any sports team, gym, or club! The black interior keeps your logo intact without the unsightly white lines when worn.
Put your logo where your mouth is on this sports water bottle. It’s the perfect giveaway for health and fitness clubs, or to kickstart a lifestyle challenge at the office.
This fitness tracker is the first step towards promoting healthy living. Add your logo for all day viewing and help them reach their goals!
This sleek bag carries all the essentials and has easy-access pockets to let you easily organize your exercise gear. Get your brand noticed and stay in style at the gym or on-the-go.
Let them get physical with this exercise band. Add your company logo to the middle handle so your current and potential customers will know who to thank for their new, toned muscles.
This is the perfect shake bottle for that protein fix post workout! Designed with a screw-on, spill- resistant lid with a flip-top closer, this shaker will help boost their energy and your brand!
Need more inspiration? We can help. Let us know what you’re looking for or what events you have coming up and we’ve got you covered!
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you’re ever going to make it through the day.
The solution is simple: apps.
Struggling to plan a meeting? There’s an app for that.
Trying to back up your files? There’s an app for that.
Planning a business trip? There’s an app for that.
Below are the top 10 apps guaranteed to make your working life a little easier. Whether you’re trying to share notes or creating a to-do list, these apps will bring that much needed peace of mind.
Whether you’re planning your to-do list or sharing notes with your team, Evernote is the tool to use. Evernote allows you to organize your thoughts in a creative way. You can take pictures, add links to your notes, add attachments, and record audio files. You can even upload handwritten notes if that’s your style!
Bring your team’s communication to the 21st century with Slack. From this one app, you have the option to host a group chat, send direct messages, or place voice and video calls. Sharing files, images, spreadsheets, and PDF documents have never been easier with Slack’s drag-and-drop feature. Available on smartphones and desktop, Slack makes sure all your conversations are in sync.
Nothing is more annoying than receiving that message from your email that says your files are too large to send. Then comes Dropbox! The way of the future. Using Dropbox, you can share and upload what you want on any device. Not only is this app completely free, but you also get 2GB of storage space. If your computer crashes, you’ll never experience that heart-stopping fear because all your files are saved on the internet.
Fact: no one likes scanning documents. And finding a printer with a scanner is like finding a needle in a haystack. Luckily, DocScan makes sending paper documents digitally a breeze. This app allows you to turn a picture into a high-resolution PDF or zipped JPEG. You can also draw lines and annotate the image before you save it as a PDF. With DocScan you can scan a picture, crop and straighten your pages, enhance the contrast of the document, group pages together, and export your documents to other applications like Dropbox.
There’s some truth behind that saying, “knowledge is power.” With the help of Mind Tools, you can learn essential skills that will help transform the way you work. From management to leadership to personal development, Mind Tools offers a wide range of useful career skills for free.
As you stand in front of the car rental desk, shuffling through your emails trying to find your booking number, do you ever feel the impatient, judgmental eyes of the person behind you? And you wish for one second that you had all your travel documents together in one place? Wish granted! Traveling has never been easier with the help of TripCase. This one app lets you import all your travel details in one place. Whether it’s flight details, car rental agreements, or hotel booking references, this app is the perfect itinerary planner.
Staying focused is a problem we all struggle with. One minute you’re working on a project and the next you’re looking up 30-minute dinner recipes. We’ve all been there. 30/30 is a task manager app that helps you focus on the task at hand without distractions. The concept behind the app is devoting 30 minutes to intense work, followed by a 30-minute break. 30/30 works effectively because it pressures you with a time constraint, while also promising a reward at the end of your hard work. The app gives you free reign over the time limits and the number of tasks you’d like to create.
GoToMeeting is ideal for any sales professional who needs to video conference with a client, either on a mobile device or on a computer. It’s one thing to talk to a client over the phone, but it’s something else entirely when they get to see what you’re talking about. GoToMeeting provides desktop sharing so your clients can see the bigger picture. GoToMeeting also makes it simple and fast to set up meetings across a variety of platforms including Microsoft Office, email, and instant messaging apps.
Are you considered a Type A person? Do you get an excited flutter in your chest whenever you see a sale on planners? Then Wunderlist is the app for you. Whether it’s a grocery list or a project to-do list, Wunderlist hosts a platform where you can organize big and small tasks alike. This app also comes with Due Dates and Reminders, so you’ll never run behind schedule again.
Sometimes it seems impossible to manage an overflowing workload. But, with the help of these apps, your work life will become more organized and efficient.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little extra cup of creativity!
A pen’s a pen, right? Not this one. It has erasable gel ink. Really erasable, not like the ones you had when you were a kid. The gel is thermo-sensitive and disappears with the friction caused by the erasing motion. That also means that when you expose that paper to freezing temps, it comes back!
How many times have you been somewhere without an outlet and your smartphone is about to die? Power banks are fairly common these days and while those are great, the one downfall is that unless you’ve previously remembered to charge your power bank when you go to use it, you end up really disappointed and powerless. With this solar powered charger, all you have to do is put it in the sun! This is such a great gift or giveaway for the outdoorsy type, the on-the-go business professional, or just anyone who uses their phone constantly and can’t seem to remember to charge their power bank.
Speaking of tech items, this mini USB hub has 4 ports instead of one. Genius! In today’s dynamic and constantly on-the-go society, this small, but powerful item will appeal to a wide range of audiences. You can never have too many USB’s obviously, but when you are traveling with your laptop and you have 5 different things to plug in, this little guy is going to be your new best friend.
This tiny tool has scissors, a file, a knife, tweezers, a bottle opener and a mini-screwdriver. How many times have you used any one of those tools? Now you can have them all together in one place!
Again, with the writing instruments? Yes, because much like the aforementioned pen, this is no ordinary highlighter! This is made from a fluorescent gel that doesn’t smear or bleed. They are fun to color with an addition to their intended use.
Don’t be afraid to think a little more outside of the box when it comes to the promo products you are sourcing for your customers or employees. Sometimes all it takes is to change your frame of mind… what do you think is cool? Chances are, someone else will think so too!
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be difficult to implement.
With countless channels that buyers can communicate through (Instagram, Facebook, Google reviews, etc.), if your brand and customer experience strategies are not in perfect harmony, consumers may move on to something better.
Let’s recall a favorite vacation spot. Why was it so memorable? Was it skiing on the snowy slopes in Breckenridge? Or maybe flying your family to the Bahamas for a few sun-soaked days? The reason why we remember our favorite vacay destination is because of the positive impression it left on us. Customer experience is similar – you want consumers to get that warm, fuzzy feeling every time they interact with your brand. Just remember, a memorable experience leads to happy customers, and happy customers leads to brand loyalty.
How to Ace Customer Experience
The first step in developing positive customer experiences is establishing what your company stands for. If your brand is all about trust and loyalty, offer a loyalty rewards program. If your brand aims to be friendly and helpful, make sure you have A+ customer service.
Next, you need to consider your target audience. It’s difficult to sell a product or service if you don’t know who’s making the purchasing decisions; that’s why detailed buyer personas are, what we like to call, “marketing gold.” Personas help you understand your customer’s needs, wants, and desires, ultimately allowing for personalized interactions.
When creating a customer profile, it’s important to consider who your team interacts with every day. The most effective personas consider human characteristics, such as emotional and psychological elements.
For example: Amanda is 31 years old and married. She has two daughters and is a stay-at-home mom. Because Amanda is constantly on-the-go, from ballet recitals to volunteering, she is only loyal to companies that offer efficient and quick customer service.
Advice From the Best
When it comes to customer experiences, there are companies that go above and beyond to make it memorable, from start to finish.
One company that exceeds expectations on a personal level is the online shoe and clothing retailer Zappos. When a woman returned a pair of shoes late because her mother passed away, Zappos took care of the return shipping and had a courier pick up the shoes with no cost. The company even sent the woman flowers and a personalized note. It’s vital to remember that customers are human too. If you treat them with compassion, they’ll see that your company values relationships over dollar signs.
Another example is Casper. No, not the friendly ghost, but the popular mattress company helping customers catch z’s for years. Casper has been reaching new customers by creating a free chatbot designed for insomniacs. This service allows people to have real conversations about whatever is on their mind. Casper then collects mobile numbers and can send insomniacs promotional offers and discounts on mattresses.
By going the extra mile and putting your clients’ needs first, your business will flourish in no time. Plus, when you cultivate lasting relationships and exceed expectations, your company will stand out from competitors.
It’s no secret that when it comes to exceptional customer experiences and an established brand, you’ll always be winning the game.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resources at your disposal. Namely, these five genius books on how to best market your brand and grow your business.
This succinct, enjoyable book gives plenty of insight and advice on all areas of marketing. The author, Harry Beckwith, is the founder of Beckwith Advertising and Marketing and has worked with numerous Fortune 500 companies. In Selling the Invisible, Beckwith teaches the fundamental difference between selling a service and selling a product. If you're in the business of selling the intangible, this book offers invaluable business and marketing advice.
This national bestseller dives into the psychology of why people say "yes." With thirty-five years of research under his belt, Cialdini shares his insight on the power of persuasion. This book is a must-have for anyone who wants to be an expert persuader. Influence explains what drives people into making the decisions they make.
Some of us go our whole lives looking for that "a-ha!" moment – that moment where everything clicks into place and we know exactly what to do with our business. For Eric Worre, that moment came at a company convention, which inspired Worre to focus his energy entirely on network marketing. In his book, Go Pro, Worre shares his wisdom on how to build meaningful, working relationships that guarantee results.
Did you know you don’t have to spend thousands of dollars on marketing to be successful? Growth Hacker explains easy-to-implement marketing tools that anyone can use to increase their traffic and build their company buzz. From a collection of case studies, Ryan Holiday shares his findings on how the biggest brands used "growth hacking" to reach their ultimate brand awareness.
Have you ever seen a YouTube video of a cat playing the piano and wonder, "How does this have 2.8 million views?" Contagious dissects why some ideas and products are popular while others simply flop. Like the previously mentioned books, this New York Times bestseller analyzes the psychology behind people's decision-making. Learn Berger’s six marketing principles that will have consumers falling in love with your product.
With these five books stashed away on your shelves, you'll find plenty of inspiration and advice on marketing your business to achieve the results you deserve.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still not where you want to be. What could you possibly do to make your working life better?
If you feel like your workdays are not as efficient as you'd like, below are the best tricks on how to work smarter, so that you can reach your goals and earn the success that you deserve.
Giving yourself a certain amount of time to complete a task will force you to concentrate. Not having a deadline can make the task drag on and on because you allow yourself to get distracted. Try setting aside an hour to really work on a project and you might surprise yourself with your productivity!
Helpful applications that block distracting websites are Self-Control (for Mac users) and Freedom (for PC users). These apps allow you to set a timer for how long you want to block sites, ensuring that you stay on top of your work.
Sometimes when you're working overtime on a project, your brain can get a little fried. Scattered thoughts will puncture your concentration and you'll lose momentum. When you feel like you're stuck on a project, try taking a step back for five minutes. Go for a walk or take a coffee break to help clear your mind. Giving your brain a siesta from a daunting task can help lower your stress levels and better your overall health.
A 2015 health study showed that employees showed more energy, more motivation to work harder, and better communication after a morning break.
It is a common belief that checking email throughout the day means you are being proactive and staying up to date on all your projects. However, the ping of a new email can trap your gaze on your inbox instead of your important tasks. You are never going to be free from all distractions, but you can at least limit yourself to checking your email only two to three times a day - perhaps in the morning, after lunch, and before you leave the office. You can also go into your email settings on your desktop or smartphone and turn off the pop-up notifications.
A new day means a fresh start to your efficiency and productivity. Perhaps you start your day by creating a to-do list of everything you need to accomplish before clocking out. But in order to get a balanced workday, you should also create a to-don't list.
Whether you're guilty of brooding over mistakes or trying to be perfect 100% of the time, to-don't lists remind you of what you shouldn't be wasting your time on. Reminding yourself to ignore the non-essential tasks and negative thoughts on your to-don't list will keep you productive and present the rest of the day.
One thing you should add to your to-don't list is thinking you can do it all. Sometimes the best results come from getting the help of others. If you are unsure about a certain project you've been assigned, don't hesitate in asking for assistance. Instead of spending countless hours working on a task only to find out that you've been doing it wrong the whole time, save yourself the heartache and just ask someone - even if it's just for clarification.
Remember, the most successful people got to where they are through the help of their peers. Don't be an island!
Along with asking for help, it is also a good idea to assign little tasks to other people on your team. If you know that you are going to be overwhelmed, do not hesitate in making your day a little easier. Delegating tasks to others can free up your time to focus on the more important items on your agenda.
If you can automate the tasks that take you the most time, you can spend more time selling.
Each of us has a reason for getting up in the morning. We each have a purpose for doing what we do. Unfortunately, it's easy to lose sight of the big picture when you're overwhelmed with tasks. But, when you think about the impact your work will have on a bigger scale, you will have the right mindset as you work. Try writing out a list of goals that capture the vision of where you want your work to go.
"People don't buy what you do; they buy why you do it. And what you do simply proves what you believe." - Simon Sinek
Have your tasks, goals, and projects center around why you come to work every day.
As much as we all try, we're not superheroes. Sometimes we get sick, or stress out over the little things, or forget what we were saying mid-sentence. We're human, which is why it is imperative that we take care of ourselves.
Sometimes it can be difficult to switch off your working mode. You leave the office, but you can't stop checking your emails and working on projects at home. As ambitious as it sounds, this can be detrimental to your mental health.
Make sure when you leave the office, you're leaving the office. The world will not come to an end if you wait until the next day to continue your project. Give your mind and body a break. Spend your free time exercising, spending time with friends and family, discovering a new hobby, or simply relaxing.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Description: Earbuds With a Wristband
Industry: Marathon
What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use during the race. They wanted an item that the participants would be inclined to use beyond just the race and that would promote their brand as well as the particular cause.
How it was distributed: One of the team members came up with a product idea that seemed to hit the mark. They would take the new imprinted earbuds in a case and around the case they would wrap the laser engraved wristband item. These could be packaged together, as the wristbands fit very well around the earbud case, and it was a small enough package that they could be easily distributed at the events, without taking up a great deal of room at the registration tables.
Result or ROI: The products ended up being small enough to be easily packaged for convenient distribution at events, and they were functional enough for repetitive use. They also offered ongoing brand exposure by participants who wear the wristbands. They were also priced to fit the event budget.
Source: Hit Promotional Products
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Description: Auto Air Vent Magnetic Phone Mount
Industry: Technology
What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget. The magnetic, air vent phone mount was the perfect choice as it has a high value for a low cost. The item is small which helps with shipping as well as distribution.
How it was distributed: The phone mount was given away at a recent technology conference. People loved that it was small and lightweight but also had two imprint areas that allowed the brand to showcase their logo.
Result or ROI: The giveaway was very well received. Several recipients remarked on their approval of the design. The mount being detachable made it an instant favorite that people said they were excited to use.
Source: Hit Promotional Products
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just be about filling out paperwork. Instead, more and more companies are giving new hires all the tools they need to succeed as soon as they get there with an onboarding kit. The best onboarding kits add value by including a variety of informative items, practical items, and some fun pieces. Here are some of our top picks for what to include in a new hire onboarding kit.
Folders can help you keep all your new hires’ paperwork organized. You can even include some personal touches like a welcome letter, office map, company history, and a checklist of things to get done in the first month.
Coffee Mug
Whether you’re a coffee person or a tea person, mugs are a classic promotional product for the office and are a great way to let your new hires know they’re a part of the team.
Notebook
Notebooks are an important staple in a new employee welcome kit. There is a lot of information being thrown at new hires between training, team meetings, and education sessions. Giving them somewhere to keep all their notes will make it easy to refer back to everything they learned as they navigate their new role!
Lanyards are a great way for every employee to keep track of their office keys or even attach their employee ID card to the clip so they never lose it!
The great thing about creating a custom onboarding kit is it can be personalized for each company or even for the specific role of your employee. If your company uses flash drives to take presentations or documents around to client meetings, this would be a helpful item to include. If the employee is going to be traveling all over the country, it might be a good idea to give them a laptop bag that they can bring on flights.
Branded Apparel
Apparel might not be a necessity when starting a new job, but it is definitely a perk that new hires will want! Depending on your dress code, you could include a hoodie, polo, or a classic t-shirt to add some excitement to any onboarding kit.
Insulated water bottles make staying healthy and hydrated easy! Plus, they can take it out to the gym or on a walk and show off your logo and let everyone know how easy their transition to their new role has been thanks to the onboarding kit.
Headphones
In the modern office, headphones have become a necessity so everyone can listen to their own music or podcasts. Including a good set of headphones in the onboarding kit is a great way to give new hires a peaceful work environment that everyone can enjoy.
Looking for more ideas for an onboarding kit? Contact us today!
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help them remember the special day for years to come!
We’ve put together a list of our favorite promotional products that can help make an unforgettable celebration.
Toast the happy couple with custom champagne flutes! With all the speeches and toasts at the rehearsal dinner and reception, these are sure to get a lot of use. Then, the newlyweds can take them home as a unique keepsake to remember their special day.
Monogrammed coasters give events an extra special touch while keeping the tables dry and giving guests something they can take home with them! These are a great way to add some custom elements to a wedding or event. For instance, if it’s for a destination wedding, use coasters that are printed with the couple’s initials, wedding date, or even a catchy tagline like “Married in Paradise”.
These might look like designer bags but they’re actually gift bags! Chic bags like this are perfect for welcoming all the out of town guests and giving out important information like programs, maps of the venue, or fans for a hot day. You can even go the extra mile and match the bags to the color scheme of the event!
Water is such an important part of any event, but so many couples focus on the open bar and forget to help their guests stay hydrated! Putting branded bottles of water in the gift bags or having them available throughout the ceremony and reception will make the event more enjoyable for everyone.
Say cheese! Photo booths are one of the most popular attractions at a wedding reception and props will give wedding guests the opportunity to have some fun and express themselves. These photo booth props are a great way to highlight the event’s theme and ensure everyone leaves with a smile on their face!
Candlelight gives a romantic feeling to wedding receptions and these frosted tealight candle holders can double as table decorations and as favors for your guests. What better way to spread the romance of the wedding day, than with a keepsake that guests can light on their own romantic evenings?
What’s the perfect compliment to custom candles? Custom matches that they can use to light them! Sleek matchboxes like this are an easy addition to the gift bags or can even be used as name cards so guests can easily find the correct seat.
Want to see more products that are perfect for events of all sizes? We’ve got products like these and thousands more! Contact us today to get started.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>5 Office Toys That Will Bring Your Brand Joy
Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to stay stress-free while knocking out a heavy workload. Products like fidget spinners and fidget cubes have exploded in popularity. That makes them a perfect canvas for your next branding experiment. Here are 5 office toys that make awesome promotional products.
Over the past couple of years, fidget spinners have spread through the world at an exponential rate. There’s something both calming and exciting about spinning something in your hands. Does the joy of fidget-spinners perhaps originate from the human longing to conquer this spinning earth? Or, in contrast, is it the human longing to mess around with something instead of responding to emails? Could be both. The only truth we know for sure is that placing your name on one of these bad boys gives you some serious face-time with your potential customers.
It’s really hard to beat a classic, and there’s nothing quite as classic as a good old fashioned spinning top. Not only are they fun, but they are classy. Remember in the feature film Inception when Leonardo DiCaprio kept that spinning top to help remind him if he was in his reality or some other dreamscape? Well, with these spinning tops your brand will be associated with one of the most dreamy office toys of all time.
Fidget cubes are like an all you can eat buffet for both casual and hardcore fidgeters. With options to rub, spin, click, flick, and roll, there are enough options on a fidget cube to make this office toy a fan favorite. When people pick these up to give their fingers a fidget feast, you’ll want to make sure it’s your brand dishing out the fun.
This strategy game has zapped away millions of hours for people waiting for their pancakes at Cracker Barrel. Don’t let the simple design fool you. This is a strategy game that requires the player to stare at this little triangle intently every time it is played. And your logo can be right there while they stare. Let’s get strategic!
The hand maze is the go-to puzzle for someone who needs to find their way out of a conundrum. Now you can be there to help them out. Perhaps they will pick up the puzzle, make their way out of the maze, and in doing so muster the confidence and mental fortitude to solve their actual problem. And it’s all because you provided this maze. Wow! Thank you!
Looking for more office toy promotional products? We have plenty of ideas. Reach out to us and we can review these products and more.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get our creative juices flowing.
For some people, the first step to thinking up their next grand idea is removing distractions and just focusing. Coffitivity is a website and app that simulates a coffeehouse ambiance to enhance your creativity. It is based on scientific research that claims that the perfect conditions for creative work are a combination of calm and commotion. When you click play, a busy mix of people chatting, glasses clinking and dishes being cleared transports you to an ambient cafe – even if you’re at home or in your office.
750 Words is a private outlet for you to improve your writing by writing 750 words every day. The idea is that if you can get in the habit of writing 750 words each day, it will help clear your mind and get the ideas flowing for the rest of the day. Unlike blogging or status updating, 750 Words is completely private; it’s between you and you. You will also learn about yourself and your writing habits in the process through the reports the site generates for you. For example, you’ll learn how fast you write and how often you get distracted, as well as the feelings, themes, and mindset of your words.
Portent's Content Idea Generator
Portent’s Content Idea Generator is exactly what it sounds like. Use it to come up with an array of titles for your next blog post or presentation. Simply type in the general topic you’d like to write about or present on, and you’ll be given ideas of attention-grabbing titles.
Designspiration is a clean, clutter-free web environment to discover and share great design. You can search Designspiration by color, popularity, keyword, or completely random.
Daily Infographic is a site that curates interesting infographics on the web to bring you facts and figures in the most easily consumed format. Infographics are a great way to quickly and easily consume knowledge and know-how on a plethora of subjects.
Lifehack is a productivity and lifestyle blog for tips to help improve all aspects of your life. The site is dedicated to lifehacks, which is a phrase that describes any advice, resource, tip or trick that will help you get things done more efficiently and effectively. Just be careful because it’s easy to be drawn into this site for hours since Lifehack is frequently updated with new articles by a team of contributors.
Whether you want to improve your writing or take your designs to the next level, these websites are key resources to boosting your creativity. Explore these sites and come back with a fresh understanding of what you could be doing better.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for leadership roles across many industries, ensuring stability and financial prosperity for our future. However, millennials share very different views on one’s life’s calling, to educate this young blood, we need to understand what attracts them to the matters of employment.
There are more millennials in the workforce than any other generation – a full 86 million by 2020, and they are all looking for something more than just a nine to five and a paycheck. As they enter their respective fields, they transform the office environment. They question the nose-to-the-grindstone work culture established by baby boomers and want a career that integrates with their lifestyle. For this reason, other generations sometimes see millennials as a threat in the workplace because they feel these younger employees are challenging authority. Therefore, they’re often hesitant to hire them.
Change is scary. Most of us are set in our ways and content in keeping things that way. And yet, statistics show that 83% of workers say they're stressed about their jobs, with nearly half of those relating sleep problems to work-related issues. So maybe we should listen to what these millennials are suggesting and loosen up a bit. Let’s start with the basics and dive into the mindset of the modern-day millennial.
Now that you know what attracts them, how are you going to work with them? The following nine tips will help you work best with millennials while helping them reach their highest potential and taking advantage of the unique skills they can bring to the table.
Seventy-five million millennials are joining the workforce. We need to bridge the gap between our current generational divide and find ways to attract the emerging working class to the careers we feel so passionately about. Make your millennial employees happy in a fun, yet structured setting, and you will be one step closer to building the foundation for a superior work culture.
Discover our work culture here.
Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
]]>Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had previously been using different pocket folders for various events and functions.
Product: Standard 1-Color Printed Pocket Folder, Style V1
Personalization: For the front cover, the school simply used their logo. The slogan and social media info was printed on the pockets.
Method of Distribution: Staff handed out these custom branded folders to prospective students and their parents, alumni, faculty, and board members.
Marketing Outcome: Since the design was basic branding and folders are a supply item for the college, the university was able to buy their folders in bulk, saving money on an otherwise recurring expense.
See our folder options here.
Source: Warwick Publishing
]]>Personal Touch Marketing & Manufacturing, Inc. is locally owned and operated. All our products are personalized in-house and made to order. Average turn around rate of 14 business days. Personal Touch can customize any item nationwide and we serve our local businesses in the Fargo, West Fargo, Moorhead, and Surrounding Areas.
Case Study: Lunchtime Appreciation
Description: ID Lunch Bag
Industry: Health Care / Pharmaceutical
What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought their lunch to work, a lunch bag was a perfect gift. They also liked the ID pocket feature, since it made it easy for everyone to tell their lunches apart in the refrigerators.
How it was distributed: The item was handed out on Nurses Day to all the nurses, with a thank you note tucked inside from the hospital’s board of directors.
Result or ROI: All the nurses liked the gift and have been carrying their lunch in it since that day.
Source: Hit Promotional Products
7 Ways to Instantly Make Your Website More User-Friendly
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will help you instantly make your website user-friendly so you can get more visitors and turn your website into a sales generator.
With more than half of online searches coming from mobile devices, your site must be mobile-friendly. A responsive website gives every user a flawless online experience whether they’re viewing your site from a desktop, tablet or mobile device. You can quickly check your web responsiveness by navigating through all the pages on your site using various mobile devices (mobile smartphones, tablets, laptops), and browser providers (ex. Opera, Firefox, Safari, Chrome). If your website layout doesn’t translate seamlessly across all devices and providers, you may want to reach out to your web development team to fix the issue as soon as possible. For those not familiar with the notion of a responsive interface, there are many resources on the web that can bring you up to speed, but here is one takeaway for you to keep – if your website is not mobile responsive, you are significantly missing out on your audience engagement.
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo because this is where people’s eyes go first. With time, this placement evolved into the idea of static site navigation, helping users refer back to the homepage by clicking the top left corner of the screen. When the logo is shifted away from this preferred location, the effect is significant on user experience. Moving the logo to the opposite side of the page can challenge your customers’ ability to recall your brand. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors who may think they’ve stumbled upon the wrong company’s website.
If there’s one thing your website needs, it’s your logo. But if there are two things your website needs, it’s your logo AND your contact information. Without your contact information easily accessible on your website, you could be missing out on a lot of potential business. People are not going to work very hard to find this, so make sure it’s in an obvious place on your website.
The more information you include - the better because it allows people to contact you in whichever way is most convenient for them. A phone number, email address, and business address will usually do the trick, but it doesn’t hurt to also include your hours of operation, so people know when they can reach you.
As a continuation of the previous point, you want to make your website as easy for your customers to navigate as possible. The more digitally dependent people become, the less they like having to do something as manual as picking up a phone call. Most of your visitors’ questions will be about your offering, which should be clearly displayed on your site. However, if they want to dive deeper into your brand and learn more about your company culture, mission statement and even recent news and developments, you should make that information simple to locate. You can cut your customers’ time in half by adding a Q&A page or putting a direct call-to-action on one of your pages, urging them to reach out directly at a product, form, or email address.
If you are in the business of providing products and services to your customers, you should already be utilizing the wonderful benefits of e-commerce. Online shopping is a way of life now. People don’t like to be limited by store hours or location and don’t want to be bothered to have to go somewhere or call someone to place an order. In case you’re still relying on the outdated, in-person method of selling, check in with your payment provider service and see if you can merge that platform with your website. This will allow your clients the freedom to do business whenever and wherever they want and expands your list of prospects to the entire World Wide Web!
People rarely read anything word for word, and they surely don’t spend precious hours of their day trying to decipher long paragraphs of text on a website. The key to getting your customers interested in your content is to provide it in a clear and concise manner, so your clients can easily read and understand what you are trying to convey. The best way to do this is to swap places with your readers and create pieces of solid content that can directly help your audience. You can do so by stripping your text to simplify the words, employing bulleted lists and dividing your value propositions into short paragraphs and subheaders. That way, your website visitors can easily skim your website for the information they’re looking for.
A strong social media presence is a must for businesses that want to be successful now and in the future. If you have active social media accounts, add them to your website to grow your following. Your web visitors will love being able to connect with you in this less formal environment and you can keep them up to date on specials, hot new products, and more via your social channels.
These are just a few of the ways you can instantly improve the usability of your website. Some other suggestions include improving your site’s navigation and speeding up your site’s load time. Remember, the more impressive your website is, the larger audience you’re going to attract.
]]>Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!
This comfortable and fashion-forward top will get your brand noticed again and again. Whether you’re on the company softball team or the local PTA, you can brand these tees to get your organization the recognition it deserves!
Everyone who has ever worked with their hands knows the importance of a good pair of gloves. Put your logo on these durable work gloves and make your brand work for you! We have options for gloves that are perfect for everything from gardening to rock climbing and motorcycle racing.
The dad hat, also known as the dad cap, is back and it’s having a revolution! Check your favorite Instagram feeds and you’ll see that these soft caps are the top choice of the day for subtle headwear, for men and women. Get your name out there with branded dad caps.
With this watch, you can monitor your steps and keep track of your overall health. With one tap you can see the time, how long you’ve been active, how many calories you’ve burned, the number of steps you’ve walked, and the overall distance you’ve traveled.
With an active team, you need track gear that can keep up. Made from comfortable tricot, the relaxed fit of these jackets allows ample room for easy movement, while the athletic-inspired styling ensures your logo stands out.
Need more wearables inspiration for your marketing campaign? Give us a call today!
]]>Description: 16 Oz. Swiggy Stainless Steel Bottle
Industry: Non-Profit
What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a dozen 8-year old boys on their first hiking trip.
How it was distributed: On the first day of the 3-day, 2-night hike/camping trip, each boy was given a bottle with their name and the organization's logo on it.
Result or ROI: The feedback was tremendously positive. The bottles kept the water "crazy cold" in the summer heat and the personalization helped keep the bottles with their owners. And after a 3-day hike with several active 8-year old boys, the bottles proved their durability. The customer was especially happy with the insulation capabilities. They said, "If the bottle has ice and isn't opened it stays cold for at least a day. And not just a little chilled - it stays REALLY cold." Because of this benefit, the customer said they would consider ordering two for each camper next time. Above all, the boys loved taking the bottles home as a souvenir from their adventure.
Source: Hit Promotional Products
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