Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had previously been using different pocket folders for various events and functions.
Product: Standard 1-Color Printed Pocket Folder, Style V1
Personalization: For the front cover, the school simply used their logo. The slogan and social media info was printed on the pockets.
Method of Distribution: Staff handed out these custom branded folders to prospective students and their parents, alumni, faculty, and board members.
Marketing Outcome: Since the design was basic branding and folders are a supply item for the college, the university was able to buy their folders in bulk, saving money on an otherwise recurring expense.
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Source: Warwick Publishing
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