2026 Trends: The Hottest Custom Apparel

Custom apparel has leveled up in a big way, and 2026 is already shaping up to be the year of fresh textures, bold color, smarter materials, and brands people can’t get enough of. Whether you’re decking out your team, outfitting employees, or refreshing your merch line, here’s what’s hot.

1. UNRL Continues Its Winning Streak

If there’s one brand that shows no signs of slowing down, it’s UNRL. Their quarter-zips, hoodies, and performance pieces hit that perfect sweet spot: clean, modern, athletic, and ridiculously comfortable.
Businesses love them because the fit is sharp and professional. Customers love them because they feel luxury without a luxury price point. In 2026, you’ll keep seeing UNRL dominate corporate merch, team apparel, and everyday wear.

2. Storm Creek Steps Into the Spotlight

Another powerhouse continuing to rise is Storm Creek. Their commitment to sustainability meets outdoor-ready style, and that combo is hitting hard this year. Expect more companies to choose Storm Creek for employee gifts, branded jackets, vests, and eco-conscious collections. It's functional, stylish, and built with a purpose - very on-trend for 2026.

3. Texture Is The Moment

2026 is embracing all things dimensional. Flat designs? Cute. But textures? That’s where the magic is.

• Puff print
  
• 3D prints
• Embroidery with raised stitching
• Mixed media designs (embroidery + print combos)

4. Sharp, Fun Colors Are Everywhere

Neutrals will always have their place, but 2026 color trends are leaning bright, energized, and bold. Think punchy blues, citrus tones, electric greens, and vibrant reds. Brands want to stand out - and color is the easiest way to make an instant statement. Pair a bold color with a sleek, modern design? You’ve got merch people actually want to wear.

5. Sustainability Isn’t Just a Trend - It’s a Requirement

Consumers are paying attention, and apparel brands are stepping up.
In 2026, more companies are choosing:

• Recycled fabrics
• Organic cotton
  
• Brands with eco-focused missions (hello again, Storm Creek 👋)

Sustainable apparel sends the message that a company cares — and that absolutely matters right now.

Brands want style. Teams want comfort. Employees want something they’ll actually wear again. And custom apparel trends this year are hitting all three.

If you’re ready to bring these 2026 trends to life for your business or organization, Personal Touch is here to help — from bold colors to textured prints to the brands everyone’s loving right now.